BOSTON BEER COMPANY    Annual Report


My interpretation of the Boston Beer Company’s annual report was influenced by the 1950’s and the Golden Age of Advertising. In a down economy, I reflected the Sam Adams brewer’s success to a customer-driven base of shareholders by highlighting the product’s quality, along with a simple, comforting color palette and illustrations and typefaces inspired by the past and America’s sunny post-war years. Witty and geometric charts and graphs help to convey financial information in an approachable way.