MAC'S DRIVE-THRU    Logo & Menu

Mac’s Drive-Thru is a quaint little Gainesville burger joint with dual driveways, each lined with a row of megaphones, into which one orders whenever it is convenient. I used the loudspeaker as a logo, and drew custom lettering for the wordmark that evokes the friendly but frantic and often disorienting nature of the queue. The menu updates a previously undecorated sign with bold type that makes ordering easier and adds personality to an underappreciated piece of Gainesville’s history.