NEW COUNTRY BREWING    Identity & Packaging


As an amateur homebrewer, I chose to create a brand representing beers that are as yet beyond my skill level. I chose an identity that would invoke classic breweriana with a modern twist, to match the theme of the beers. I used simplified heraldic and textile imagery along with a palette of rich, complementary colors to infuse the beer with a sense of history and luxury, without becoming inaccessible. The box explains the concept behind the beers, and the bottles contain information about the innovative techniques and ingredients found therein.