CITY OF PORTLAND    Identity & Style Guide


I chose Portland, OR out of a list of several US cities on the basis of its reputation as a quirky hipster haven and an environmental mecca. The city’s diverse population and bold, self-reliant spirit inspired a colorful identity based on the city’s five regions, featuring a period at the end to denote Portland’s commitment to its own brand of weirdness. Different areas of the city have their own sub-brands and colors. I also designed a skateboard and skate sneakers as promotional items showcasing Portland’s relationship with Nike and its embrace of its various subcultures.